Who someone else is doesn't matter.
Lean into who YOU are.
Why? Well didn't we all learn about differentiation?
If you wanna build a better Kleenex box, be my guest, I'm just not sure doing what others are doing is going to produce decoupled results.
In this sense, decoupling means blue water. New heights. Real innovation. Not just incremental iteration.
Every time I lean into being me, it works.
Every time I try to be like someone else, it really doesn't.